Brand guide
The essentials for making something Incanta.
The identity
The wing and the name. Give both room.
IncantaIncantaColor
Quiet blue surfaces. Clear contrast. Cobalt for focus and emphasis.
Ground
Page backgrounds and reading space.Light#edf4f8Dark#0b1d29Ink
Main text and selected controls.Light#163c53Dark#e4eff5Focus
Keyboard focus and restrained emphasis.Light#225fc4Dark#8dbfffSurface
Media and grouped content.Light#dbeaf3Dark#122b3cSecondary text
Captions and supporting copy.Light#446479Dark#a7bdcbBorder
Quiet rules and separators.Light#c1d5e1Dark#335569
Use foreground on background or surface. Use the paired background color on filled foreground controls. Keep photography in its original colors.
Typography
One voice for the work. One signature for the name.
Josefin Sans
Building the
future of defence.
Every heading, paragraph and control. Regular 400 for reading; medium 500 for headings.
Playwrite Argentina
Incanta
The Incanta name only. Use guide-free Playwrite AR at weight 400. Never use it for body copy.
How it feels
Confident. Spacious. Precise.
- Write plainly.
- Use Incanta, or Incanta Technologies in formal contexts. Write in Canadian English: defence. Keep headlines short and explanations concrete.
- Show real work.
- Use actual product screenshots for capabilities. Label stock photographs and 3D studies as illustrative. Make claims only when they are supported.
- Leave room.
- Generous space, minimal copy, compact controls. Skip decorative clutter, repeated slogans and oversized navigation.
- Move with purpose.
- Use motion to explain space and workflows. Preserve native scrolling, keyboard access, 44px touch targets and a complete reduced-motion view.
For AI tools
Use this guide for every Incanta output.
Read the guide before writing or designing for Incanta. Use the exact colors and fonts in visual output; keep the same naming, voice and factual care in text.